Post by account_disabled on Dec 25, 2023 2:59:52 GMT -5
Make the necessary modifications so that the product meets the expectations and behavior of the consumer. Modify and create advertising campaigns that match the previous points. One of the great advantages of behavioral segmentation is that – as a consequence – the company can better understand the needs of its customers, which makes the creation of content and campaigns much easier. 4. Psychographic segmentation Psychographic segmentation, as its name indicates, groups people according to their psychological characteristics . Some examples of this data are: Attitudes. Values. Tastes. Interests. Personality. Lifestyle. Social status Activities.
Opinions. Segmenting according to these characteristics—such as personality and lifestyle—is very useful and important, since they are determining factors for consumer behavior. Have you ever bought a product because a friend or acquaintance recommended it to you? Have you purchased products that complement your activities, such Phone Number List as computer and cell phone accessories? Do you usually buy clothes that highlight your personality and social status? The answer for most people would be yes, since it is something completely normal for humans, and that is why it is so important to use this data when you are segmenting your target groups.
Segmentation by industrial sector This type of segmentation is carried out by dividing the main industrial sectors, with the purpose of focusing efforts on only one of them , or for a subdivision of said sector. Puzzle representing market segmentation Some examples are: Technology sector. Real estate. Agricultural sector. Food and beverage sector. Mining sector. Paper sector. Oil and gas sector. Electrical energy sector. Construction sector. Manufacturing sector. Segmentation by industrial sector is usually carried out accompanied by other types of segmentation, otherwise many important variables for understanding the consumer would be left out.
Opinions. Segmenting according to these characteristics—such as personality and lifestyle—is very useful and important, since they are determining factors for consumer behavior. Have you ever bought a product because a friend or acquaintance recommended it to you? Have you purchased products that complement your activities, such Phone Number List as computer and cell phone accessories? Do you usually buy clothes that highlight your personality and social status? The answer for most people would be yes, since it is something completely normal for humans, and that is why it is so important to use this data when you are segmenting your target groups.
Segmentation by industrial sector This type of segmentation is carried out by dividing the main industrial sectors, with the purpose of focusing efforts on only one of them , or for a subdivision of said sector. Puzzle representing market segmentation Some examples are: Technology sector. Real estate. Agricultural sector. Food and beverage sector. Mining sector. Paper sector. Oil and gas sector. Electrical energy sector. Construction sector. Manufacturing sector. Segmentation by industrial sector is usually carried out accompanied by other types of segmentation, otherwise many important variables for understanding the consumer would be left out.